Raisio Plc, media release 15 January 2020 at 8.30 a.m. Finnish time
The 95-year-old Elovena girl gets updated and travels abroad
The appearance of the Elovena brand owned by Raisio Group will be updated in 2020. The changes are driven by Raisio’s goal to increase its international oat business. The new Elovena is a contemporary, brave, Finnish brand that offers naturally healthy oat products in Finland and, from now on, in European markets as well. The Elovena girl will continue her 95-year journey wearing a blue dress.