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Rapala: Interview with the new CEO

By Thomas WesterholmAnalyst
Rapala VMC

Rapala's new CEO Cyrille Viellard introduces himself and talks about Rapala's strategy and direction in an interview with analyst Thomas Westerholm.

Topics:
00:00 Introduction
00:28 Introduction of the new CEO
03:37 Work experience and the fishing industry
07:48 Management style
11:43 Key focus areas of the strategy and Rapala's direction
18:18 View about the growth
20:22 The future of the Rapala brand
24:56 Rapala's brand portfolio
29:15 International sales
33:14 Success in the Asian markets
34:50 The effects of the trade war on Rapala
40:28 A large proportion of fishing accessories to the United States comes from outside the country
43:05 What is the new CEO most excited about?

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